Selected values, perceived control, and reasons for choice

The present study related terminal core values measured by the List of Values and perceived control with reasons for an exercise program. Data (N = 531) were derived from a national sample of treadmill owners. Principal components analysis confirmed Veroff, Douvan, and Kulka's five categories for the nine values; however, the hierarchy of needs previously postulated in the list was not substantiated. For this sample, self-fulfillment appears to be a type of self-gratification. These social cognitions, i.e., values, and perceived control appear to capture different domains and both are linked to reasons for choice.