Related Experiment Video
Updated: Oct 9, 2026

06:58
Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing
Published on: January 24, 2020
Abstract:
Speech is the most important form of human expression; language is perhaps the most distinctive of all human attributes. During community care assessments, David Barrett examines how health professionals both hear and interpret what is being said by older people.
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Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are...
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