Does package size matter? A unit-price analysis of "demand" for food in baboons

In a study examining "demand" for food, responding of 8 adult male baboons (Papio c. anubis) was maintained under a fixed-ratio schedule of food reinforcement during daily 23-hr experimental sessions. Completion of the ratio requirement resulted in the delivery of one, five, or 10 1-g food pellets. Supplemental feeding was limited to fruit and a dog biscuit daily. Responding increased as "cost" was increased across a wide range of fixed-ratio values before reaching a maximum and then decreasing. Increasing the number of food pellets per delivery decreased total responding and the number of reinforcements per day. A unit-price analysis, in which intake was converted to grams per day and fixed-ratio values were converted to responses per gram, yielded demand functions that overlapped at lower unit prices. Under one or more multiple-pellet conditions, however, intake decreased more quickly than under the one-pellet condition as the fixed-ratio value was increased in all but 1 baboon. This indicates that even when using unit-price conversions, there was variability in total intake. Although unit-price conversions yielded intake data that were more consistent across conditions, conditions differed in response topography even at the same unit prices: Under the multiple-pellet conditions there were longer pauses in responding, running response rate was slower, and the first eating bout (i.e., "meal") of the session was smaller than under the one-pellet condition. These findings (a) support the heuristic value of a unit-price analysis for studying responding for and consumption of commodities that have similar attributes, and (b) indicate that different response topographies may result in similar intakes of a commodity.