Perceived size of familiar objects and the theory of off-sized perceptions

In three experiments, I examined the claim (Gogel, 1969; Gogel & Newton, 1969) that familiar objects viewed under reduced stimulus conditions frequently appear to be off-sized (i.e., larger or smaller than normal). In Experiments 1 and 2, I presented images of different familiar objects, one at a time, at distances of 1 and 2 m from the observers. The images were normal-, large-, or small-sized versions of familiar objects, and the observers judged the perceived size of each object relative to its familiar normal size. In Experiment 3, I presented normal-, large-, and small-sized versions of the same familiar object at physical distances of 1 and 2 m. The pattern of size results was similar across the three experiments. In general, normal-sized objects appeared normal-to small-sized at the 1-m distance and small-sized at the 2-m distance; small-sized objects appeared small-sized at the 1-m distance and even smaller at the 2-m distance; and large-sized objects appeared normal- to large-sized at the 1-m distance and normal- to small-sized at the 2-m distance. The distance results of Experiment 3 indicated that familiar size was an effective determinant of reported distance. These results are consistent with Gogel's theory of off-sized perceptions and, more generally, with the claim that familiar size is not an important determinant of perceived size.