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Patterns of chocolate consumption

F H Seligson1, D A Krummel, J L Apgar

  • 1Nutrition and Food Safety Department, Hershey Foods Corporation, PA 17033.

The American Journal of Clinical Nutrition
|December 1, 1994
PubMed
Summary

Chocolate consumption in the US is moderate, with 11% eating it on any given day. Chocolate candy is a minor part of the overall diet, contributing minimally to energy and fat intake.

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Area of Science:

  • Food Science and Nutrition
  • Dietary Habits Research
  • Consumer Behavior Analysis

Background:

  • Cacao (Theobroma cacao) has a long history of consumption, dating back to at least 460 AD.
  • Chocolate confectionery use began in the 19th century following the invention of the cocoa press.
  • US per capita chocolate confectionery consumption is moderate (4.6-4.8 kg/y) compared to northern European countries (7-10 kg/y).

Purpose of the Study:

  • To analyze chocolate confectionery consumption patterns in the United States population.
  • To identify demographic and seasonal variations in chocolate consumption.
  • To assess the dietary contribution of chocolate candy to overall nutrient intake.

Main Methods:

  • Analysis of the US Department of Agriculture Nationwide Food Consumption Survey data from 1987-1988.
  • Examination of food intake records over three days for a representative sample of the US population.
  • Calculation of per capita consumption and dietary contribution percentages.

Main Results:

  • Eleven percent of the US population consumed chocolate candy on at least one recorded day; less than 1% consumed it daily.
  • The Western US region had the highest proportion of chocolate consumers, with white individuals consuming more frequently than other racial groups.
  • Chocolate consumption was higher in winter and more common as snacks than at meals, with mean daily intake of 30-90 g/d.
  • Chocolate candy represented a minor dietary contribution (0.7-3.4%) to total energy, fat, saturated fatty acids, and stearic acid.

Conclusions:

  • Chocolate confectionery consumption in the US is widespread but not daily for most consumers.
  • Demographic factors (region, race) and seasonal patterns influence chocolate intake.
  • Chocolate candy intake has a limited impact on overall dietary intake of key macronutrients and fatty acids.

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