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Question effects on question generation and the mediation of attitude change
1Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX 75275.
Psychological Reports
|August 1, 1994
Abstract:
80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect.