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Updated: Aug 11, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Risking everything? Risk behavior, behavior change, and AIDS
P Aggleton1, K O'Reilly, G Slutkin
1Global Programme on AIDS, World Health Organization, Geneva, Switzerland.
Abstract:
Inquiry into the determinants of risk-related sexual behavior is important for the development of interventions to reduce the incidence of new cases of human immunodeficiency virus infection. Recent social and behavioral research has revealed much about the individual and social factors influencing risk-taking. Findings from these studies have been important in the development of new educational and community-based interventions for communities at risk in the developed and developing worlds.
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