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Are people willing to pay for a community-based preventive program

L Lindholm1, M Rosén, G Hellsten

  • 1Karolinska Institute, Sweden.

International Journal of Technology Assessment in Health Care
|January 1, 1994
PubMed
Summary

This study explored willingness-to-accept (WTA) for a cardiovascular disease prevention program. Results show community members value the program significantly higher than its cost, though methodological challenges remain.

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Area of Science:

  • Public Health
  • Health Economics
  • Cardiovascular Disease Prevention

Background:

  • Community-based primary prevention programs are crucial for cardiovascular disease (CVD) management.
  • Assessing the economic value of such programs is essential for resource allocation and sustainability.
  • Willingness-to-pay/willingness-to-accept (WTP/WTA) methods offer a potential framework for economic valuation.

Purpose of the Study:

  • To pilot the application of the WTP/WTA method to a community-based primary prevention program for cardiovascular disease.
  • To evaluate the perceived economic value of the program from the community's perspective.

Main Methods:

  • The study employed the willingness-to-pay/willingness-to-accept (WTP/WTA) assessment method.
  • The WTP/WTA method was applied within the context of a community-based primary prevention program targeting cardiovascular disease.

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Main Results:

  • The population's perceived willingness-to-accept (WTA) for the program was found to be at least three times greater than the program's actual costs.
  • This suggests a strong positive economic valuation of the prevention program by the community.

Conclusions:

  • The WTP/WTA method shows potential for valuing community-based health interventions.
  • Significant methodological challenges persist in applying WTP/WTA to community programs, necessitating further research.
  • The findings support the perceived value of community-based cardiovascular disease prevention efforts.