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Post-compliance touch: an incentive for task performance

J C Nannberg¹, C H Hansen

¹Department of Psychology, Oakland University, Rochester, MI 48309-4401.

The Journal of Social Psychology

|June 1, 1994

Summary

This summary is machine-generated.

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A brief touch after a request is granted encourages more participation in lengthy surveys. This study found post-compliance touch increased survey completion rates for both men and women.

Area of Science:

Social Psychology
Nonverbal Communication
Human Behavior

Background:

Previous research indicates brief touch can increase compliance with initial requests.
The impact of touch after compliance has been secured remains under-explored.

Purpose of the Study:

To investigate the effect of post-compliance touch on willingness to complete a lengthy and difficult survey.
To determine if touch influences the quantity and nature of survey responses.

Main Methods:

198 university students (104 women, 94 men) participated in a social attitudes survey.
Participants were randomly approached and either touched or not touched after agreeing to the survey.
Survey completion (number of items) and response nature were measured.

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Main Results:

Subjects who received post-compliance touch completed significantly more survey items than the control group.
No significant difference was found in the nature of responses between touched and non-touched groups.
Both male and female participants showed increased completion rates when touched.

Conclusions:

Post-compliance touch can enhance compliance by increasing the number of completed survey items.
Touch appears to influence the extent of participation rather than the content of responses.
This finding has implications for understanding subtle social influence tactics.