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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Turn your research wishes into action--and make it fun
Abstract:
Recognizing that beginning researchers have difficulty starting a study and successfully completing it, the authors describe 10 guidelines for conducting a research study and making it fun. They describe strategies such as working with a partner, selecting an exciting topic to study, and using time effectively. They discuss ways to seek support from colleagues and friends and also provide information about writing grant proposals. The authors provide personal examples from their research on enema techniques to illustrate each guideline.
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