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Abstract:
What does AESTHETICS mean, knowing that belief in THE reality is just a dangerous illusion. To get to figure out the patient's point of view, to get to know him, and to conceive a treatment programme which satisfies his functional and aesthetical needs, is part of our responsibility. SELLING a treatment is an additional aspect of the services we can offer our patients. This requires a higher level of consciousness, particularly in the field of aesthetic dentistry.