Representing your practice in the community

1. When representing your practice in the community, always look professional and together. Be sure that your actions and demeanor reflect the best that you, and therefore your practice, have to offer. 2. Before you undertake screenings, be clear what you (a nonphysician/nonoptometrist) can legally do away from the office. 3. Your objective is to educate, and by doing so, convince participants that your practice is the place to go.