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Neurobehavioral organization and the cardinal principle of evaluative bivalence
G G Berntson1, S T Boysen, J T Cacioppo
1Department of Psychology, Ohio State University, Columbus 43210.
Annals of the New York Academy of Sciences
|November 17, 1993
Abstract:
The principle of evaluative bivalence asserts that behavioral processes often organize along the evaluative dimension, due to a fundamental pattern of bivalent neurobehavioral organization extending throughout the neuraxis. This principle offers a powerful approach to the explication of complex behavioral relationships and the integration of diverse literatures. It also offers a guiding conceptual framework for the study of neurobehavioral relationships which holds the promise of integrating rather than diversifying the study of neural mechanisms for disparate behavioral phenomena.