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15 internal marketing tools that will improve your practice of pediatric dentistry
The Journal of Clinical Pediatric Dentistry
|January 1, 1993
Abstract:
Pediatric dentists can use these 15 specific internal marketing tools to target distinct markets and accomplish practice benefits, such as higher patient retention, lower staff turn-over, higher fee-for-service dentistry, and a better developed recare system. By making a commitment to an internal marketing program that projects a positive image to patients and parents, the pediatric dentist has greater potential for profit and total job satisfaction.