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Related Experiment Videos

Societal risk perception and media coverage

D Koné1, E Mullet

  • 1Ecole Pratique des Hautes Etudes, France.

Risk Analysis : an Official Publication of the Society for Risk Analysis
|February 1, 1994
PubMed
Summary

Media coverage significantly influences societal risk perception across different cultures. This study found French and Burkina Faso populations shared similar risk ratings, highlighting media

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Area of Science:

  • Social Psychology
  • Media Studies
  • Cross-Cultural Psychology

Background:

  • Societal risk perception varies globally.
  • Understanding factors influencing risk perception is crucial for public policy.
  • Media plays a potential role in shaping these perceptions.

Purpose of the Study:

  • To compare societal risk ratings between two culturally distinct populations.
  • To investigate the influence of media coverage on risk perception.
  • To identify similarities and differences in risk perception between France and Burkina Faso.

Main Methods:

  • Comparative study design.
  • Survey administered to samples of French students and Burkina Faso intellectuals.
  • Analysis of societal risk ratings and correlation between populations.

Main Results:

  • Burkina Faso risk ratings were similar to those in France and the United States.
  • A very high correlation (0.852) was found between Burkinabè and French risk ratings.
  • Despite differences in geography, economics, and politics, media similarity was noted.

Conclusions:

  • Media coverage appears to be a dominant factor in shaping societal risk perception.
  • Cross-cultural similarities in risk perception can exist when media exposure is comparable.
  • Findings suggest media's role in risk communication warrants further investigation.

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