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Related Experiment Videos

Marketing: a process in health visiting

C de la Cuesta1

  • 1National School of Public Health, Madrid, Spain.

Journal of Advanced Nursing
|February 1, 1994
PubMed
Summary

Health visitors use

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Area of Science:

  • Community Health
  • Sociology of Health

Background:

  • Health visiting services are crucial for community well-being.
  • Understanding the dynamics of health visitor-client interactions is essential for service effectiveness.

Purpose of the Study:

  • To explore and understand the processes health visitors use to engage clients.
  • To identify strategies employed by health visitors in service delivery.

Main Methods:

  • Grounded theory methodology was employed.
  • The study focused on gaining in-depth insights into health visiting processes.

Main Results:

  • Health visitors "market" their services to clients.
  • This involves adapting content, presentation, and delivery to individual clients or situations.
  • Potential negative outcomes include client dependence and perpetuation of inequities.

Conclusions:

  • The "marketing" process, while potentially fostering collaboration, carries risks of creating dependence.
  • Health visiting strategies may inadvertently perpetuate unfair social situations.
  • Further research is needed to mitigate these undesirable effects.

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