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Successful recruiting strategies

M I Mendel1, L L Mendel

  • 1Department of Audiology and Speech Pathology, Memphis State University, Tennessee.

ASHA
|August 1, 1993
PubMed
Summary
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A successful student recruitment program requires informative materials, personal contact, clear deadlines, efficient feedback, and pre-matriculation engagement. Consistent recruitment efforts are vital for maintaining stable student enrollment levels in professional programs.

Area of Science:

  • Higher Education
  • Professional Program Admissions
  • Student Recruitment Strategies

Background:

  • Attracting talented students is crucial for the vitality of professional programs.
  • Student enrollment often follows cyclical patterns, necessitating adaptive recruitment strategies.

Purpose of the Study:

  • To outline key components of a successful student recruitment program.
  • To emphasize the importance of consistent recruitment for maintaining enrollment.

Main Methods:

  • The study identifies critical elements for effective student attraction.
  • It focuses on the practical aspects of program outreach and applicant engagement.

Main Results:

  • Effective recruitment involves informative materials, personal interaction, defined timelines, timely feedback, and pre-enrollment activities.

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  • Consistent recruitment is essential for stable student numbers.

    • Conclusions:

    • Implementing these recruitment strategies can enhance the attraction of bright, talented students.
    • Sustained recruitment efforts are necessary to counteract enrollment fluctuations and ensure program continuity.