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Summary
South Africa faces a critical nursing shortage due to declining student numbers and increased service demands. Effective marketing and a multi-channel recruitment strategy are essential to attract quality candidates and ensure the nursing profession
Area of Science:
- Healthcare Workforce Studies
- Nursing Education and Recruitment
- Public Health Policy
Background:
- A universal nursing shortage is exacerbated in South Africa by changing student enrollment trends.
- Increased service demands in healthcare intensify the gap between nursing supply and demand.
Purpose of the Study:
- To investigate the public's knowledge of the nursing profession.
- To recommend effective recruitment strategies to address the nursing shortage in South Africa.
Main Methods:
- A descriptive, contextual study utilizing a literature review and questionnaire.
- Data analysis to identify public perceptions and knowledge gaps regarding nursing.
Main Results:
- The study revealed a significant lack of public knowledge about the nursing profession.
- Current recruitment methods are insufficient to meet the demand for qualified nurses.
Conclusions:
- An urgent need exists for a comprehensive recruitment program to inform the public about nursing careers.
- A multi-channel recruitment strategy, combining various media and supported by nurses' positive actions, is recommended to ensure the profession's sustainability.