The do's and don'ts of marketing

Marketing is a tough area for most dentists. They either reject it altogether (an attitude that is bound to go the way of the dinosaurs because of sheer economics) or they accept its role in principal but aren't sure about the choreography for the marketing moves. What's important for dentists who embrace marketing is that their actions are well thought out, planned and executed. Because the fallout from inappropriate or ineffectual marketing can be bottomless. The idea (a variation of that old adage) is to please most of the people most of the time, as in the cited rose example above. (Yes, Abby sided with the wife.)