Related Experiment Videos
You can't not believe everything you read
D T Gilbert1, R W Tafarodi, P S Malone
1Department of Psychology, University of Texas, Austin 78712.
Journal of Personality and Social Psychology
|August 1, 1993
Summary
Comprehending information involves automatically believing it. Cognitive load or time pressure prevents people from disbelieving false information, leading to its acceptance and use in decision-making.
Area of Science:
- Cognitive Psychology
- Social Psychology
- Philosophy of Mind
Background:
- Philosophers like Descartes and Spinoza debated whether comprehension necessitates belief.
- Spinoza argued that understanding requires initial belief, a concept termed 'assent'.
- This research investigates the cognitive processes underlying assertion comprehension and belief formation.
Purpose of the Study:
- To test the hypothesis that comprehension inherently involves an initial belief in the information.
- To examine the effects of cognitive load and time pressure on belief formation during comprehension.
- To determine if individuals can disbelieve information when cognitive resources are constrained.
Main Methods:
- Three experiments exposed participants to false information about individuals (a defendant or student).
- Cognitive load and time pressure manipulations were employed to impede cognitive processing.
- Participants made judgments (sentencing or liking) based on the provided information.
Main Results:
- Both cognitive load and time pressure significantly increased participants' belief in the false information.
- Participants under these constraints were more likely to use the false information in their judgments.
- These conditions hindered the process of 'unbelieving' the comprehended assertions.
Conclusions:
- Comprehension appears to include an initial, automatic belief in the information presented.
- Cognitive constraints (load, time pressure) prevent the necessary cognitive step of disbelieving information.
- Findings support Spinoza's view that comprehension involves an initial belief that requires effort to disconfirm.