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Related Experiment Videos

Some contagion models of speeding

T Connolly1, L Aberg

  • 1Department of Management, University of Arizona, Tucson 85721.

Accident; Analysis and Prevention
|February 1, 1993
PubMed
Summary
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Drivers often decide to speed based on comparing their speed to others, not just attitudes or enforcement. This social contagion can lead to unexpected group behaviors and impacts traffic safety.

Area of Science:

  • Traffic Psychology
  • Behavioral Economics
  • Sociology

Background:

  • Traditional factors like attitudes and enforcement only partially explain speeding behavior.
  • The influence of social dynamics on individual driving decisions is under-explored.

Purpose of the Study:

  • To investigate the role of social contagion in drivers' speeding decisions.
  • To model the self-amplifying effects of speed comparisons among drivers.

Main Methods:

  • Development of mathematical models for social contagion processes.
  • Analytical strategies to trace the implications of these models.
  • Analysis of preliminary data to identify contagion effects.

Main Results:

Related Experiment Videos

  • Driver speed decisions are influenced by comparisons with nearby drivers.
  • Social contagion processes can lead to non-intuitive aggregate outcomes.
  • Preliminary data supports the existence of significant contagion effects.

    • Conclusions:

    • Social comparison is a key, underappreciated factor in speeding behavior.
    • Understanding contagion effects can inform more effective traffic enforcement strategies.
    • Further research into social contagion in driving is warranted.