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Readership survey results

S Morris

    British Dental Journal
    |February 20, 1993
    PubMed
    Summary
    This summary is machine-generated.

    A readership survey assessed the British Dental Journal (BDJ) against UK competitors. Dentists evaluated the journal's previous content and design during this key renovation phase.

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    Area of Science:

    • Dental Journalism
    • Publication Readership Analysis

    Background:

    • The British Dental Journal (BDJ) initiated a renovation program.
    • Assessing journal performance and reader perception is crucial for publication development.

    Purpose of the Study:

    • To evaluate the BDJ's standing relative to other UK general interest dental journals.
    • To gather reader feedback on the BDJ's previous content and design.

    Main Methods:

    • A readership survey was conducted in autumn.
    • The survey focused on comparative journal ratings and content/design preferences.

    Main Results:

    • Data on dentist ratings of the BDJ versus competitors were collected.
    • Insights into reader views on the BDJ's former content and design were obtained.

    Conclusions:

    • Survey results will inform the BDJ's ongoing renovation strategy.
    • Understanding readership perspectives is vital for enhancing the journal's appeal and relevance.