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Related Experiment Videos

A strategy for evaluating a novel smoking intervention device

J Cockburn1, Y Reid

  • 1Centre for Behavioral Research in Cancer, Carlton, Victoria, Australia.

Journal of Cancer Education : the Official Journal of the American Association for Cancer Education
|January 1, 1993
PubMed
Summary

The QUITZ pack was found to be acceptable by most smokers attempting to quit, though its usefulness was rated lower than other self-help smoking cessation resources.

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Area of Science:

  • Public Health
  • Behavioral Science
  • Health Promotion

Background:

  • The Victorian Smoking and Health Program (VSHP) aimed to evaluate smoking cessation interventions.
  • Self-help smoking cessation devices are a key component of public health strategies.
  • Understanding user perspectives is crucial for developing effective cessation tools.

Purpose of the Study:

  • To assess the acceptability and usefulness of the QUITZ pack among smokers attempting to quit.
  • To identify correlates of QUITZ pack usage for market definition.
  • To compare the QUITZ pack with existing, proven smoking cessation resources.

Main Methods:

  • Telephone interviews with 120 smokers seeking cessation resources.
  • Evaluation of QUITZ pack acceptability, usage, and perceived usefulness.

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  • Comparison of QUITZ pack effectiveness against other self-help guides and strategies.

    • Main Results:

    • A majority found the QUITZ pack acceptable (68% initially, 61% after a week).
    • 58% of recipients used the QUITZ pack, with no significant demographic or motivational correlates found.
    • Smokers using the pack rated it as useful (61%), but less so than the CanQuit book (87%) or other personal strategies (87%).

    Conclusions:

    • The QUITZ pack demonstrates reasonable acceptability among smokers.
    • Its perceived usefulness is lower compared to established resources like the CanQuit book.
    • Further research may be needed to enhance the effectiveness of novel self-help smoking cessation devices.