Patient newsletters: the debate continues

Producing a patient newsletter is a worthwhile venture if you're doing it for the right reasons. As one component of an overall internal marketing strategy, it demonstrates to patients that you are a concerned caregiver, not only during their visits to your practice but in between those visits. If it's a professional-looking publication with quality content and visuals, it will likely be appreciated by your patients. And as you well know, the dental profession is certainly not suffering from a surplus of appreciation.