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A student competition to develop an innovative alcohol education strategy
T Morritz1, R W Seehafer, E Maatz-Majestic
1Purdue University Student Health Center, West Lafayette, Indiana.
Journal of American College Health : J of ACH
|May 1, 1993
Summary
This study highlights a peer-led competition promoting alcohol-free student activities. The initiative successfully engaged over 1,200 students and university departments, fostering healthier behaviors.
Area of Science:
- Public Health
- Health Education
- Behavioral Science
Background:
- Student weekends often involve high-risk alcohol consumption.
- There is a need for effective interventions to promote alcohol-free behaviors among university students.
Purpose of the Study:
- To design and implement a competition focused on peer health education.
- To encourage alcohol-free student behavior during a high-risk weekend.
- To align activities with behavior change theories and foster student engagement.
Main Methods:
- A competition was developed emphasizing peer health education and alternative activities.
- The project aimed for student ownership, creativity, and broad university/community involvement.
- Over seven university departments and 1,200 students participated.
Main Results:
- The competition successfully promoted alcohol-free student behavior.
- High levels of student participation and engagement were achieved.
- Collaboration between university departments and community resources was established.
Conclusions:
- Peer-led health education and alternative activities are effective in promoting alcohol-free student behavior.
- Engaging students and leveraging university resources can create successful health initiatives.
- Interventions aligned with behavioral theories can foster significant positive change.