[A study for enhancing the image of medical services in a hospital]

The purpose of this study was to investigate client's satisfaction and to promote the image of medical services in the hospital. It is important to identify how client is satisfy with the medical services for the image of hospital. The study was done on population group of 334 patients and their families who had been admitted to the hospital in Seoul from July 15 to July 31, 1995. Data was collected by questionnaires on all steps of the research. Subjects were instructed to rate the 5 point likert type scale on items. 328 questionnaires returned and were used for this analysis. The results were summarised as follows: 1. The characteristics of the subjects were as follows: the age group of 20-39 years was 61.0%. For academic background, 51.2% were graduated from high school and 28.7% were graduated from College. 2. The average scores for the services rendered were as follows: a) Satisfaction on nursing services 3.75 b) Satisfaction on kindness of hospital workers 3.55 c) Satisfaction on medical services 3.36 d) Satisfaction on environmental elements 3.19 e) Satisfaction on diet for the patients 3.18 3. The lowest score of client's satisfaction on each area shown in this study is as follows: a) Doctors explain result of tests and patient's home management 3.23 b) Nurses are eager to resolve client's problem 3.47 c) In environmental elements, toilets, room temperature, diet, store 2.81-2.91.