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Beef Quality Assurance education via satellite videoconference
W P Shulaw1, S L Boyles, J C Clay
1Department of Veterinary Preventive Medicine, Ohio State University, Columbus 43210-1095, USA.
Journal of Animal Science
|October 1, 1995
Summary
A satellite video program educated beef producers on Beef Quality Assurance (BQA). Most participants found BQA important and supported using more videoconferencing for agricultural education.
Area of Science:
- Agricultural Education
- Animal Science
- Extension Education
Background:
- Beef Quality Assurance (BQA) is crucial for the future of the beef industry.
- Producer education is essential for implementing and maintaining BQA standards.
- Traditional educational methods may have limitations in reaching a wide audience.
Purpose of the Study:
- To evaluate the effectiveness of a satellite video program for Beef Quality Assurance (BQA) education.
- To assess producer perceptions of BQA importance and their willingness to adopt improved practices.
- To gauge producer interest in utilizing videoconferencing for future agricultural programming.
Main Methods:
- A 1.5-hour satellite video program on BQA was delivered to 27 downlink sites.
- Participants (n=368) completed demographic forms and pre- and post-conference evaluations.
- A toll-free number facilitated viewer questions during and after the program.
Main Results:
- Participants strongly agreed that BQA is important for the beef industry's future (mean=4.6).
- Over 88% intended to review production strategies for beef quality improvement.
- 72% of participants favored increased use of videoconferencing for agricultural programming.
Conclusions:
- Satellite video programming is an effective method for delivering Beef Quality Assurance education to producers.
- The program successfully reinforced the importance of BQA and encouraged a commitment to quality improvement.
- Videoconferencing is a well-received and potentially valuable tool for future agricultural outreach and education.