Behavior change following self-confrontation: a test of the value-mediation hypothesis

This study presents a reanalysis of data from Rokeach's self-confrontation experiments using path analytic techniques. Contrary to Rokeach's interpretations, findings indicate that behavior changes following self-confrontation are not primarily mediated through changes in value priorities. Rather, the available data suggest that the self-confrontation process involves the resolution of inconsistencies between behaviors and self-conceptions that are revelaed during the treatment session. The authors interpret these findings within the framework of Rokeach's general theory of self-disatisfaction and cognitive-behavioral change. Suggestions for future directions in self-confrontation research are offered.