The Measles/Rubella Immunisation Campaign in Greater Glasgow: a success in collaboration

The recent UK campaign to immunise schoolchildren against measles and rubella involved, in Greater Glasgow, about 143,000 schoolchildren attending 300 primary, 63 secondary and 54 special schools administered by Strathclyde Regional Council and 21 private schools. The campaign involved a large number of individuals and professional groups, both in education and the health service. Despite-or perhaps because of-the magnitude and complexity of the task, and the very short time available, the campaign was planned and brought to a successful conclusion with a quite remarkable degree of enthusiasm and goodwill. As a result it was possible to immunise 88% of eligible schoolchildren in an area which has 46% of its population living in the most deprived postcode sectors (Carstairs categories 6 and 7) and to record all results on computer file as a permanent and readily accessible record. The campaign provided an unusual opportunity to demonstrate how effectively different organisations within the health service can collaborate with one another and with other agencies when there is a clear goal and deadline imposed.