Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Promoting the nurse practitioner by using a marketing approach

S M Gallagher1

  • 1Huntington Memorial Hospital in Pasadena, Calif., USA.

The Nurse Practitioner
|March 1, 1996
PubMed
Summary

Nurse practitioners provide cost-efficient care, but public understanding of their scope of practice is limited. Marketing strategies, specifically the 4 P's, can help promote the nurse practitioner role for professional growth.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Does a 'direct' transfer protocol reduce time to coronary angiography for patients with non-ST-elevation acute coronary syndromes? A prospective observational study.

BMJ open·2014
Same author

Dopamine-D1 and delta-opioid receptors co-exist in rat striatal neurons.

Neuroscience letters·2006
Same author

Six-month depression relapse rates among women treated with acupuncture.

Complementary therapies in medicine·2002
Same author

Recognizing the needs of the underserved in light of public health projects.

Ostomy/wound management·2002
Same author

Politics, public policy, and healthcare.

Ostomy/wound management·2002
Same author

Artificial intelligence: the clinician of the future.

Ostomy/wound management·2002

Area of Science:

  • Healthcare Management
  • Health Services Research
  • Marketing in Healthcare

Background:

  • Nurse practitioners (NPs) offer cost-efficient, outcome-based healthcare.
  • Limited consumer understanding of the NP scope of practice hinders their integration and growth.
  • The evolving healthcare landscape presents both challenges and opportunities for NPs.

Purpose of the Study:

  • To highlight the gap in public understanding of the nurse practitioner role.
  • To propose marketing strategies to enhance the visibility and utilization of NPs.
  • To explore the application of the 4 P's of marketing for NP professional advancement.

Main Methods:

  • Conceptual analysis of marketing principles applied to healthcare professions.
  • Discussion of the 4 P's (Product, Price, Place, Promotion) in the context of the NP role.

Related Experiment Videos

  • Review of existing evidence on NP cost-efficiency and outcomes.

    • Main Results:

    • Despite proven benefits, NPs face challenges due to low public awareness of their capabilities.
    • Effective marketing is crucial for NP practice growth and sustainability.
    • The 4 P's framework offers a structured approach to address these challenges.

    Conclusions:

    • Addressing the consumer understanding gap is vital for NP practice expansion.
    • Strategic marketing initiatives are essential for the longevity and success of nurse practitioners.
    • Implementing the 4 P's can effectively promote the value and scope of NP services.