Tracking nutrition trends, 1989-1994: an update on Canadians' attitudes, knowledge and reported actions

The National Institute of Nutrition tracks changes in Canadians' attitudes, understanding and reported actions related to nutrition issues--particularly fat cholesterol and fibre. Personal interviews were conducted in 1994 with a national sample of 1,953 adults, and the results were compared with data obtained in 1989. The number of people claiming that nutrition is of considerable importance in choosing their food has increased from 59% to 66%. More Canadians are now concerned about fat (82% vs 71%) and "chemicals" in foods (76% vs 68%) and more are planning to further reduce fat or increase fibre intake. Forty-three percent report having excellent or very good eating habits. The apparent use of food labels, lower fat/low--cholesterol products, and bran/high-fibre foods has grown in five years. Although awareness of nutrition terms has increased, understanding has changed little. The challenge is to build on consumer interest to reduce barriers to healthy eating through education and a supportive marketplace.