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Related Experiment Videos

Asking age and identification may decrease minors' access to tobacco

H Landrine1, E A Klonoff, R Alcaraz

  • 1Public Health Foundation, City of Industry, California 91746, USA.

Preventive Medicine
|May 1, 1996
PubMed
Summary
This summary is machine-generated.

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Merchant education programs aim to reduce tobacco sales to minors by increasing age and identification checks. This study found that requesting identification significantly decreased sales to minors, supporting enhanced retailer training.

Area of Science:

  • Public Health
  • Tobacco Control
  • Behavioral Science

Background:

  • Merchant education programs often include cashier training to request age and/or identification from minors attempting to purchase tobacco.
  • The effectiveness of these age and identification verification strategies in reducing tobacco sales to minors has not been empirically studied.

Purpose of the Study:

  • To investigate the association between cashiers requesting age and/or identification and subsequent tobacco sales to minors.
  • To provide empirical evidence on the role of these verification practices in preventing underage tobacco access.

Main Methods:

  • A study involving 36 minors (diverse in gender, ethnicity, and age: 10, 14, 16 years) attempted to purchase cigarettes in 72 stores.
  • A total of 2,567 purchase attempts were analyzed, focusing on the frequency of age/identification requests and their impact on sales.

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Main Results:

  • Requests for age or identification were infrequent (17% of attempts), despite legal requirements.
  • When age was requested, sales to minors decreased to 95.8%; when identification was requested, sales dropped to 99.0%.
  • Requesting identification showed a stronger association with reduced sales compared to requesting age, particularly for 16-year-olds.

Conclusions:

  • The findings provide empirical support for enhancing retailer training to increase requests for identification from minors.
  • This strategy is crucial for improving the success of interventions aimed at reducing tobacco sales to underage individuals.