Related Experiment Video
Updated: Aug 12, 2026

07:36
Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
On the generality of the revelation effect
1Department of Psychology, Case Western Reserve University, Cleveland, Ohio 44106-7123, USA. dlw5@po.cwru.edu
Journal of Experimental Psychology. Learning, Memory, and Cognition
|September 1, 1996
Summary
The revelation effect, where distorted items initially appearing are recognized as old, is robust across various experimental conditions. This finding challenges existing explanations based on familiarity or response bias.
Area of Science:
- Cognitive Psychology
- Memory Research
Background:
- The revelation effect describes the tendency to judge initially distorted items as familiar.
- Existing theories attribute this effect to increased familiarity or response bias.
Purpose of the Study:
- To demonstrate the robustness of the revelation effect across diverse experimental paradigms.
- To challenge current explanations of the revelation effect.
Main Methods:
- Seven experiments were conducted using anagrams as the distortion method.
- Varied designs (within- and between-subjects), tasks (frequency judgment, list discrimination), and stimuli (new targets, cross-modal presentation, mismatched revealed words).
Main Results:
- A significant revelation effect was consistently observed across all seven experiments.
- The effect persisted regardless of design, task, or stimulus variations.
Conclusions:
- The revelation effect is a robust phenomenon in memory recognition.
- Findings challenge explanations solely based on familiarity or response bias, suggesting alternative mechanisms may be involved.
More Related Videos
Related Concept Videos
Cause and Effect
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
Confirmation Biases
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
Hindsight Biases
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Bystander Effect
The discussion of bullying highlights the problem of witnesses not intervening to help a victim. This is a common occurrence, as the following well-publicized event demonstrates. In 1964, in Queens, New York, a 19-year-old woman named Kitty Genovese was attacked by a person with a knife near the back entrance to her apartment building and again in the hallway inside her apartment building. When the attack occurred, she screamed for help numerous times and eventually died from her stab wounds.
Law of Effect
B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Actor-Observer Effect
The actor-observer effect, a cognitive bias closely linked to the fundamental attribution error, refers to the tendency for individuals to attribute their behavior to external, situational factors while explaining others’ behavior in terms of internal, dispositional traits. This asymmetry in attribution significantly influences social perception and judgment.Cognitive Mechanisms Behind the EffectTwo primary psychological mechanisms contribute to the actor-observer effect: differences in visual...

