Young smokers' attitudes about methods for quitting smoking: barriers and benefits to using assisted methods

There is currently little information about how smokers choose a particular method to stop smoking. Young adult smokers rated likelihood of success as the most important criteria for choosing a stop-smoking method but saw only a small difference in likelihood of success between common assisted and unassisted methods. They rated cost, convenience, and quitting on own as other important criteria. Almost all would choose an unassisted method for their next quit attempt. The smokers then rated their probability of using a stop-smoking program or a nicotine patch under various conditions of cost, convenience, and increased likelihood of success. The results showed that the smokers indicated a moderate-high probability of using the two assisted methods under assumptions of convenience and likelihood of success that are currently realistic. However, they were extremely sensitive to cost of the method. When the stop-smoking program or nicotine patch was free, the estimated probability of use was over 50% for all tested conditions; however, at a cost of +25 the estimated probability dropped below 20% for all conditions. Young smokers would be likely to choose assisted methods when attempting to stop if they appreciated the increased likelihood of success with these methods and if the cost was not high.