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What really makes a difference in learning from media, another view

A Herskovitz

    The Journal of Biocommunication
    |July 1, 1979
    PubMed
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    No definitive algorithm exists for selecting media formats, highlighting the need for further research into presentation techniques and the multifaceted nature of production decisions.

    Area of Science:

    • Media Studies
    • Communication Research
    • Information Science

    Background:

    • Current research lacks a standardized algorithm for media format selection.
    • The impact of various presentation techniques on audience reception remains under-explored.
    • Production decisions are complex, involving numerous influencing factors.

    Purpose of the Study:

    • To highlight the absence of a formal algorithm for media format selection.
    • To emphasize the necessity for further investigation into presentation techniques.
    • To acknowledge the diverse considerations impacting media production.

    Main Methods:

    • Literature review on media format selection criteria.
    • Analysis of existing research gaps in presentation technique studies.

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  • Synthesis of factors influencing media production decisions.

    • Main Results:

    • Confirmation of no established algorithm for media format selection.
    • Identification of a significant need for research on presentation effects.
    • Acknowledgement of the complexity and multifactorial nature of production choices.

    Conclusions:

    • Further research is essential to develop a media format selection algorithm.
    • Investigating the effects of presentation techniques is crucial for media production.
    • Understanding the wide array of considerations is key to informed production decisions.