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Related Experiment Videos

The effect of modelling on drinking rate

W K Garlington, D A Dericco

    Journal of Applied Behavior Analysis
    |January 1, 1977
    PubMed
    Summary
    This summary is machine-generated.

    College seniors adjusted their beer consumption to match a confederate

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    Area of Science:

    • Behavioral psychology
    • Social influence studies

    Background:

    • Social conformity is a well-documented phenomenon.
    • Understanding peer influence on behavior is crucial, especially in social settings like bars.

    Purpose of the Study:

    • To investigate the extent to which individuals conform to peer drinking rates.
    • To examine social influence on alcohol consumption in a controlled environment.

    Main Methods:

    • An ABACA single-subject design was employed with three male college seniors.
    • Participants consumed beer in a simulated tavern, with a confederate matching or altering their drinking rate.
    • Sessions lasted 1 hour, continuing until stable drinking rates were observed.

    Main Results:

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  • All participants closely matched the drinking rate of their confederate, regardless of whether it was higher or lower than their own baseline.
  • Subjects demonstrated significant behavioral adjustment to conform to the confederate's pace.
  • Participants reported unawareness of the study's specific focus on drinking behavior.

    • Conclusions:

    • Social influence significantly impacts individual drinking rates.
    • Peer behavior can powerfully shape alcohol consumption patterns, even when individuals are unaware of the influence.
    • This study highlights the subtle yet potent effects of social dynamics on health-related behaviors.