Protecting tourists from death and injury in coastal storms

Hurricanes, typhoons, tsunamis and other storms force thousands to flee coastal regions every year. In many cases, resort areas have been severely damaged and tourists placed in jeopardy. This article examines ways tourist businesses can and already have protected holiday-makers from coastal storm hazards through emergency evacuation and other measures. Using data from a sample of large and small hotels in New Orleans, Louisiana, we find considerable variation in protective behaviour. To explain this variation, we look at how perceptions and preparedness differ by both managerial and organisational characteristics. We then suggest a variety of measures that can be taken by hotels in coastal resort areas to reduce risk.