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Active living: just a passing fad?
1Department of Behavioural Science, University of Toronto, ON.
Summary
Canada's Active Living initiative faces challenges due to differing stakeholder perspectives on its inclusive and holistic nature. Addressing these tensions requires clearer communication, research, and better government support for sustained public health impact.
Area of Science:
- Public Health
- Exercise Science
- Health Promotion
Background:
- The transition from prescriptive exercise to Canada's Active Living model has sparked debate.
- Understanding stakeholder perspectives is crucial for effective public health strategies.
Purpose of the Study:
- To investigate consensus and conflict surrounding the Active Living concept.
- To identify challenges hindering the implementation and understanding of Active Living.
Main Methods:
- Conducted semistructured interviews with 42 stakeholders.
- Analyzed diverse viewpoints on the meaning and application of Active Living.
Main Results:
- Challenged assumptions about Active Living being universally inclusive and holistic.
- Identified operationalization and measurement limitations.
- Highlighted tensions including government "turf battles," perceived role loss, and political perceptions.
Conclusions:
- Active Living requires clearer definition and communication to avoid being a "passing fad."
- Establishing a robust research base is essential.
- Enhanced government and organizational support are necessary for successful integration.
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