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Related Experiment Videos

How examples may (and may not) constrain creativity

R L Marsh1, J D Landau, J L Hicks

  • 1Department of Psychology, University of Georgia, Athens 30602-3013, USA. marsh@meme.psy.uga.edu

Memory & Cognition
|September 1, 1996
PubMed
Summary
This summary is machine-generated.

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People

Area of Science:

  • Cognitive Psychology
  • Creativity Studies

Background:

  • The conformity hypothesis suggests creative ideas align with presented examples.
  • Understanding conformity's impact on creative generation is crucial.

Purpose of the Study:

  • To empirically test Smith, Ward, and Schumacher's (1993) conformity hypothesis.
  • To investigate how conformity affects creative output in generation tasks.

Main Methods:

  • Three experiments were conducted to assess conformity in creative tasks.
  • Participants' creative output was analyzed for conformity to provided examples.

Main Results:

  • Conformity was observed, with participants adopting critical features from examples.
  • However, conformity did not constrain overall output, elaborateness, or noncritical features.

Related Experiment Videos

  • Increased examples, uncorrelated covariation, and delayed testing amplified conformity.

    • Conclusions:

    • While conformity influences feature incorporation, it doesn't necessarily limit overall creativity.
    • Theoretical accounts like activation and category abstraction may explain these conformity effects.