[Integratable message: central problem of communication for therapeutic information]
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F Gueyffier1, J P Boissel, M Cucherat
1Hospices Civils de Lyon Service de Pharmacologie Clinique, Université Claude Bernard Lyon 1, France.
Abstract:
The aim of therapeutic information is that people who need it have access to data of the highest level of evidence. In this context, a message is defined as the medium of information. The conditions for an ideal message to the prescriber are described: its content, the qualities it must meet, and the functional issues it will tackle. An example illustrates the importance of the form of a message. The difference between recommendation and message is highlighted.