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Practical marketing for dentistry. 9. Marketing communication tools
British Dental Journal
|September 21, 1996
Summary
Choosing the right communication tools starts with understanding your audience. This guide explores various options and emphasizes audience identification as the crucial first step for effective communication strategies.
Area of Science:
- Communication Studies
- Information Science
Background:
- Numerous communication tools exist with varying price points.
- Effective communication is vital for organizational success.
Purpose of the Study:
- To review available communication tools.
- To highlight the importance of audience identification in tool selection.
Main Methods:
- Literature review of communication tools.
- Analysis of audience segmentation strategies.
Main Results:
- A diverse range of communication tools are accessible.
- Audience analysis is a prerequisite for optimal tool selection.
Conclusions:
- Selecting appropriate communication tools requires a strategic approach.
- Understanding the target audience is paramount for effective communication.