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Accessible attitudes influence categorization of multiply categorizable objects

E R Smith1, R H Fazio, M A Cejka

  • 1Department of Psychological Sciences, Purdue University, West Lafayette, Indiana 47907-1364, USA.

Journal of Personality and Social Psychology
|November 1, 1996
PubMed
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Accessible attitudes influence how we categorize objects. When an attitude is easily recalled, it’s more likely to be applied to complex items, impacting judgment and categorization processes.

Area of Science:

  • Cognitive Psychology
  • Social Psychology
  • Attitude Accessibility

Background:

  • Individuals and objects can be classified into multiple categories (e.g., gender, race, occupation).
  • Prior research indicates that highly accessible attitudes draw attention to objects.
  • This study explores the link between attitude accessibility and the application of categories to multiply categorizable objects.

Purpose of the Study:

  • To test the hypothesis that accessible attitudes are preferentially applied to multiply categorizable objects.
  • To investigate the influence of attitude accessibility on basic categorization and judgment.

Main Methods:

  • Three experiments were conducted.
  • Dependent variables included cued recall and categorization response time.

Related Experiment Videos

  • Attitude accessibility was manipulated through an initial task.

    • Main Results:

    • Categories linked to accessible attitudes were more readily produced for multiply categorizable objects.
    • Participants could verify categories more quickly when attitudes were made accessible.
    • Results support the hypothesis that accessible attitudes guide categorization.

    Conclusions:

    • Accessible attitudes play a significant role in shaping categorization processes.
    • The findings highlight the functional value of accessible attitudes in how we perceive and judge the world.
    • Attitude accessibility influences the preferential application of categories to complex stimuli.