A short measure of perceived empathy
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R E Plank1, A P Minton, D A Reid
1Department of Marketing, Western Michigan University, Kalamazoo 49008, USA. Richard.plank@wmich.edu
Abstract:
This paper concerns the development of a short measure of perceived empathy. Developed in the context of research on sales performance, the scale provided indicators for perceived empathy as both a cognitive as well as an affective construct. While not being able to differentiate cleanly between affective and cognitive empathy, the resulting single-factor scale demonstrates good internal consistency and validity, being predictive of successful versus unsuccessful sales encounters.
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