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Nurse education consultancy: a new role

D A Jenkins1

  • 1Defence School of Health Studies, HMS Dolphin, Gosport, Hants, UK.

Nurse Education Today
|December 1, 1996
PubMed
Summary

Market philosophy is reshaping nurse education, prompting a reevaluation of nurse educators roles. This paper explores the emerging role of the nurse education consultant and the value of consultancy in marketing educational programs.

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Area of Science:

  • Nursing Education
  • Healthcare Management
  • Educational Philosophy

Background:

  • Market philosophy is increasingly influencing traditional educational settings.
  • Nurse education has historically been guided by diverse values and beliefs.
  • There is a need to re-examine the roles of nurse educators in response to market philosophies.

Purpose of the Study:

  • To explore the evolving role of the nurse education consultant.
  • To define the concept of 'consultation' within the context of nurse education.
  • To examine the application of consultancy in marketing educational programs.

Main Methods:

  • Conceptual analysis of 'consultation' in educational settings.
  • Exploration of market philosophy's impact on nurse education.
  • Discussion of the ethical considerations in educational marketing.

Main Results:

  • Consultancy offers a framework for nurse education institutions to navigate market demands.
  • The role of the nurse education consultant involves strategic guidance and ethical marketing practices.
  • Consultancy can highlight the long-term benefits of educational investment.

Conclusions:

  • The nurse education consultant plays a vital role in adapting education to market philosophies.
  • Ethical marketing and strategic planning are crucial for the sustainability of nurse education programs.
  • Rethinking educator roles is essential for professional development in nursing education.

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