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Oplan Sagip Mata: Philippine style

F P Cuevas1

  • 1Non Communicable Disease Control Service, Department of Health, Metro Manila, Philippines.

Seminars in Perioperative Nursing
|October 1, 1996
PubMed
Summary

Oplan Sagip Mata promotes primary eye care and addresses the backlog of cataract cases through a multisectoral approach. This initiative serves as the social marketing strategy for the Philippine Department of Health's Prevention of Blindness Program.

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Area of Science:

  • Public Health
  • Ophthalmology
  • Social Marketing

Background:

  • Visual health is a significant public health concern.
  • A substantial backlog of untreated cataract cases exists.
  • Multisectoral collaboration is crucial for addressing eye health challenges.

Purpose of the Study:

  • To describe Oplan Sagip Mata as a social marketing initiative.
  • To highlight its role in advocating for primary eye care.
  • To address the backlog of cataract cases in the Philippines.

Main Methods:

  • Oplan Sagip Mata functions as the social marketing component.
  • It is integrated within the Prevention of Blindness Program.
  • The program involves a multisectoral effort.

Main Results:

  • The initiative successfully advocates for primary eye care.
  • It aims to mitigate the backlog of cataract cases.
  • Oplan Sagip Mata demonstrates a strategic social marketing approach.

Conclusions:

  • Oplan Sagip Mata is an effective social marketing strategy for eye health.
  • The program contributes to the Prevention of Blindness Program's goals.
  • Advocacy and addressing cataract backlogs are key outcomes.

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