Bias in auditory priming

Priming for previously studied words in an implicit auditory memory task has been interpreted as evidence for a presemantic perceptual representation system that encodes acoustic representations of words (B. A. Church & D. L. Schacter, 1994). In this article, 3 experiments provided evidence that such priming may result instead from a bias to respond with studied words. In forced-choice identification with similar alternative choices, there was no overall improvement in performance due to prior study. Benefits for studied test words were offset by costs for similar but nonstudied test words. Prior study had no effect when forced-choice alternatives were dissimilar. The data are discussed in relation to current models of auditory information processing and a new model (R. Ratcliff & G. McKoon, in press) for priming in visual word identification.