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Related Experiment Videos

List-context effects in evaluative priming

K C Klauer1, C Rossnagel, J Musch

  • 1Psychological Institute, University of Heidelberg, Germany. christoph.klauer@uni-bonn.de

Journal of Experimental Psychology. Learning, Memory, and Cognition
|January 1, 1997
PubMed
Summary

Evaluative priming effects depend on timing and context. This study found priming occurred at short stimulus onset asynchronies (SOAs) but not long ones, challenging existing theories.

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Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • Evaluative priming effects are commonly observed in evaluative decision tasks.
  • These effects involve judging the affective connotation of target words based on preceding primes.
  • The study investigates whether evaluative and semantic priming adhere to the same underlying principles.

Purpose of the Study:

  • To examine list-context effects on evaluative priming.
  • To determine if evaluative and semantic priming follow identical regulatory laws.
  • To investigate the influence of stimulus onset asynchrony (SOA) and prime-target relatedness proportion on evaluative priming.

Main Methods:

  • Two experiments were conducted using an evaluative decision task.
  • Experiment 1 manipulated stimulus onset asynchrony (SOA) across various intervals (e.g., 0 ms, 100 ms, 1,200 ms).

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  • Experiment 2 manipulated SOA and the proportion of evaluatively related prime-target pairs (25%, 50%, 75%).

    • Main Results:

    • Evaluative priming was observed at short SOAs (0 ms and 100 ms) in Experiment 1, but diminished at longer SOAs.
    • Experiment 2 revealed an effect of consistency proportion at short to medium SOAs (0 ms for reaction time, 200 ms for accuracy), contrary to typical findings.
    • Priming effects were not significant at the longest SOA (1,200 ms) in Experiment 2.

    Conclusions:

    • Evaluative priming effects are sensitive to the timing between primes and targets.
    • The influence of contextual consistency on evaluative priming differs from predictions based on semantic priming.
    • Findings suggest distinct mechanisms may underlie evaluative and semantic priming, particularly concerning temporal dynamics and contextual influences.