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Related Experiment Videos

Regulating pharmaceutical advertising: what will work?

M F Shapiro

    CMAJ : Canadian Medical Association Journal = Journal De L'Association Medicale Canadienne
    |February 1, 1997
    PubMed
    Summary
    This summary is machine-generated.

    Pharmaceutical advertising regulations are compromised, and proposed remedies are insufficient. Stricter government oversight is needed to protect the public from industry influence and complex promotional tactics.

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    Area of Science:

    • Health Policy
    • Pharmaceutical Marketing
    • Regulatory Affairs

    Background:

    • Current regulatory processes for pharmaceutical advertising are inadequate.
    • Pharmaceutical manufacturers employ sophisticated strategies that challenge existing regulations.
    • Financial penalties alone are insufficient deterrents for non-compliance.