Evaluation of a media campaign's effect on reporting patterns of child abuse

In an effort to determine what effect a media campaign had on child-abuse reporting patterns, pre-campaign measures were contrasted with post-campaign measures. The mean number of reports/day increased significantly. Reports from one of the three major reporting groups, i.e., professionals, increased significantly. Five basic types of abuse were also examined, and the number of reports in two of the categories, i.e., soft tissue and abuse with neglect, also increased significantly.