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Related Experiment Videos

Medical knowledge overload: a disturbing trend for physicians

R E Hunt1, R G Newman

  • 1Division of Management & Marketing, School of Management, Rockhurst College, Kansas City, Missouri, USA.

Health Care Management Review
|January 1, 1997
PubMed
Summary

Physicians have limited time for reading medical journals and using information retrieval systems. Their views on medical sales representatives as information sources were also assessed.

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Area of Science:

  • Medical Information Science
  • Physician Education
  • Healthcare Communication

Background:

  • Physicians require continuous learning to stay updated with medical advancements.
  • Accessing and processing current medical information is a significant challenge for healthcare professionals.
  • The role of various information sources, including journals and sales personnel, needs evaluation.

Purpose of the Study:

  • To assess the time physicians dedicate to reading professional journals.
  • To investigate physicians' use of information retrieval systems.
  • To understand physicians' perceptions of medical sales personnel as information sources.

Main Methods:

  • Survey of over 500 physicians.
  • Inquiry into time allocation for journal reading over five years.

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  • Assessment of information retrieval system utilization.
  • Evaluation of physician views on medical sales personnel.

    • Main Results:

    • Physicians report constraints on time available for reading professional journals.
    • Data on the extent of information retrieval system usage among physicians.
    • Insights into physicians' opinions regarding the value of medical sales personnel as information providers.

    Conclusions:

    • Physician time for journal reading is limited, impacting continuous medical education.
    • Understanding physicians' information-seeking behaviors is crucial for effective knowledge dissemination.
    • The role and perception of medical sales personnel warrant further investigation within the medical information landscape.